| 98rockfest | St. Pete Times Forum | Saturday, April 24, 2010, 7:00 pm |
| Alicia Keys | St. Pete Times Forum | Sunday, March 28, 2010, 7:30 pm |
| Black Eyed Peas | St. Pete Times Forum | Wednesday, February 10, 2010, 7:30 pm |
| Bon Jovi | St. Pete Times Forum | Saturday, April 17, 2010, 7:30 pm |
| Brad Paisley | Ford Amphitheatre at the Florida State Fairgrounds | Friday, August 13, 2010, TBA |
| Brooks and Dunn | Ford Amphitheatre at the Florida State Fairgrounds | Friday, June 11, 2010, TBA |
| Carole King | St. Pete Times Forum | Sunday, June 6, 2010, 8:00 pm |
| Country Throwdown | Ford Amphitheatre at the Florida State Fairgrounds | Friday, May 14, 2010, TBA |
| Dave Matthews Band | Ford Amphitheatre at the Florida State Fairgrounds | Wednesday, July 28, 2010, 7:00 pm |
| Duncan Sheik | David A. Straz Center - Ferguson Hall | Friday, March 26, 2010, 6:00 pm |
| Flogging Molly | The Ritz Theater - Ybor City | Sunday, February 14, 2010, 6:00 pm |
| Michael Buble | St. Pete Times Forum | Saturday, March 13, 2010, 8:00 pm |
| Rascal Flatts | Ford Amphitheatre at the Florida State Fairgrounds | Friday, July 16, 2010, TBA |
| Rockstar Energy Mayhem Festival | Ford Amphitheatre at the Florida State Fairgrounds | Tuesday, August 10, 2010, TBA |
| Rodrigo y Gabriela | The Ritz Theater - Ybor City | Sunday, March 21, 2010, 8:00 pm |
| Sugarland | Ford Amphitheatre at the Florida State Fairgrounds | Friday, October 15, 2010, TBA |
| Taylor Swift | St. Pete Times Forum | Thursday, March 4, 2010, 7:00 pm |
| Tegan and Sara | Tampa Theater | Saturday, February 20, 2010, 8:00 pm |
| Three Days Grace | St. Pete Times Forum | Saturday, February 27, 2010, 8:00 pm |
| Tim McGraw | Ford Amphitheatre at the Florida State Fairgrounds | Friday, May 7, 2010, TBA |
| Toby Keith | Ford Amphitheatre at the Florida State Fairgrounds | Friday, September 3, 2010, TBA |
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| Cirque Dreams Illumination | David A. Straz Center - Carol Morsani Hall | March 23, 2010 - March 28, 2010 |
| Godspell | David A. Straz Center - Jaeb Theatre | February 27, 2010 - April 24, 2010 |
| Little House on the Prairie | David A. Straz Center - Carol Morsani Hall | March 2, 2010 - March 7, 2010 |
| Mary Poppins | David A. Straz Center - Carol Morsani Hall | May 20, 2010 - June 6, 2010 |
| Wicked | David A. Straz Center - Carol Morsani Hall | February 13, 2010 - February 28, 2010 |
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